Sonova bullish on hearing aid market – The Star Online

BEIJING: Switzerland-based Sonova Holding AG, the world’s biggest hearing solutions provider, has seen stronger-than-average sales growth in China in the past six months, fuelled by growing demand of related products in the country, especially since the Covid-19 outbreak, as the booming online interaction has spurred the demand for hearing aid devices and solutions.

Sonova said during the pandemic era, video calls and using smartphones and tablets to communicate with each other are playing a vital role.

In mid-November, the company reported better-than-expected half-year earnings, citing solid recovery amid pandemic and other headwinds.

From April to September, Sonova’s global sales revenues came in at 1.6 billion Swiss francs (US$1.74bil or RM7.31bil), 50% above its performance in the same period of last year, beating analysts’ estimates.

Compared with pre-pandemic levels in the first half of the financial year in 2019-20, sales this year were up 17.7% in local currencies, representing a two-year compound annual growth rate (CAGR) of 8.5% globally.

In China, Sonova said it achieved double-digit two-year CAGR, but did not disclose specific numbers.

“In China, we have built a direct-to-consumer team with about 30 people based in Shanghai, and they are working with Tencent and Alibaba to reach more people about hearing aids online and help further boost public awareness,” said Arnd Kaldowski, chief executive officer of Sonova.

“For the company, there are obviously very significant opportunities to grow in China and to reach more people about hearing loss solutions. It’s important for us to drive awareness on the consumer side. Besides, we need to continuously train experts who can treat hearing loss problems,” he said.

Sonova said so far this year, it has opened 15 new brick-and-mortar stores in China. For those more advanced and sophisticated hearing aid products and cochlear systems, the company has seen higher sales growth in the country.

The World Health Organisation (WHO) had estimated there are more than 460 million people globally who have disabilities in hearing loss.

By 2050, the number is expected to hit 900 million. According to a projection by WHO concerning China’s population base, the number of people aged 65 and above experiencing hearing difficulty in China is expected to exceed 50 million this year.

In an increasingly ageing society, the number of elderly people who might experience hearing loss may be growing further.The utilisation rate of hearing aid devices though is quite low in China. About 60% to 80%t of those with hearing loss problems are not using hearing aid devices, accordint to a survey conducted by the European Hearing Instrument Manufacturers Association.

“Our main consumer groups in China include pediatric patients who need hearing solutions, as the problem could have a profound impact on their life, and the reimbursement …….

Source: https://www.thestar.com.my/business/business-news/2021/12/02/sonova-bullish-on-hearing-aid-market